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Data capitalism is the singularity point of capitalism.

As Chris Surdak, the author of Data Crash, says “we’re going from a world where capital is the basis of wealth and power to one where data is the basis of wealth and power. For 10,000 years, the basis of wealth was property and ownership. That changed with the industrial revolution in the 1850s, where capital became the basis of wealth.The shift from capital being the focus to data being the focus is going to happen in 15 years, and it’s going to be massively disruptive”.

Get prepared for data capitalism, where data will not only permit you to predict what your consumers are going to do (predictive technology), but also to influence their future behaviours (persuasive technology).

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