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Google Monthly Exact Searches
12 (May 2013)

2500 €

Disposal of packaging is one of the biggest causes of environmental pollution.

But, is it packaging always necessary? What if packaging disappeared after you no longer needed it, or didn’t exist at all? That was the question behind package designer Aaron Mickelson’s grad thesis project. Mickelson wondered if he could not only reduce packaging, but rather start to eliminate it completely.

In his design, a bar of soap comes in a nontoxic package that can go in the shower; when it gets wet, the package dissolves, and you’re left holding only the soap.

A design for trash bag packaging prints the brand and marketing information on the last bag in a roll, so there’s no box at all.

There is a lot of genius in this simplicity and the trend is certainly going to take momentum.


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