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What's for: Ecommerce website to sell and/or compare energy boosting shoes.

Adidas has recently launched a new model of shoes whose sole contains thousands of tiny ‘energy capsules’ that are melted and built into a bouncy midsole: the bouncy substance is said to return more energy to the runner – meaning the wearer can run more efficiently on the roads and go for longer without expending as much energy.

Questions rise as to the fairness of using those shoes for running contests.

It is very likely that competitors will try to follow this path soon and that energy boosting shoes will become the new standard for running shoes.

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